Dunwoody – November 7, 2018: Dunwoody Perimeter Chamber today announced it has joined the Small Business Saturday Coalition and that it will, together with American Express, support this year’s Small Business Saturday® celebration, which takes place on Nov 24. Small Business Saturday is a day dedicated to supporting the independent businesses that make our communities unique and provide invaluable contributions to our economy.
The Chamber will be promoting Small Business Saturday® via social media and their publications, encouraging its members and the Dunwoody community to support local small businesses.
Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2017, an estimated 108 million consumers reported shopping or dining at local, independently-owned businesses on Small Business Saturday, according to the . The most reported reason for consumers aware of the day to shop and dine at small, independently-owned businesses
on the day was to support their community (64%), according to the 2017 Small Business Saturday
Small Business Saturday celebrates the diversity of small businesses across the U.S. and
Dunwoody Perimeter Chamber recognizes the importance of supporting small businesses, the jobs they help create, and the culture they foster in local communities. According to the U.S. Small Businesses Administration, small businesses accounted for 61.8% of net new jobs from the first quarter of 1993 until the third quarter of 2016 and represented 99.7% of firms with paid employees.3
Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.
Melissa J Filipek
About Small Business Saturday
November 24th is the ninth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that help to create jobs, boost the economy and enhance neighborhoods around the country. Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: getting more customers. Learn more and connect with us on , ,
1 The was conducted by Teneo among a nationally representative sample of 2,160 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 26, 2017. The survey has an overall margin of error of +/- 2.1%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over. The survey was commissioned by American Express and the National Federation of Independent Businesses (NFIB).
2 Morning Consult, on behalf of American Express and the National Federation of Independent Businesses (NFIB), from November 25-26, conducted the , among a national sample of 10,000 Americans aware of Small Business Saturday. The data cited are estimated based on self-reported data from this survey and do not reflect actual receipts or sales. Morning Consult used a statistical technique called multilevel regression and poststratification (MRP) to construct state-level estimates from the national survey data. The state-level estimates were weighted to approximate a target state-level sample based on age, gender, and education. The interviews were conducted online in English, results from the national survey have a margin of error of plus or minus 1 percentage point, and the state-level margins of error vary by state (typically 2 percentage points to 5 percentage points).
3Small Business Administration Office of Advocacy Frequently Asked Questions, August 2017.
About Dunwoody Perimeter Chamber
The Dunwoody Perimeter Chamber advances economic prosperity. The Chamber serves as an impact organization for businesses by engaging in economic development, fostering collaborative regional leadership, and advocating for business prosperity. For more information concerning the Dunwoody Perimeter Chamber, please visit www.perimeterchamber.com or call (678) 244-9700.