We all want to be affiliated with great brands that we're emotionally connected to. And that's most likely because the brand has a story that we want to be part of.
Culture is like the other side of the brand coin; in many ways, great cultures are those that have a great story that employees want to be part of and they have people waiting in line to do just that. The brand is the portal through which a customer views the story and the culture is the portal through which the employee views the story.
Great organizations have a great brand story that a customer wants to be a part of and a great culture story that an employee wants to be part of. And together, if the story is aligned and well-told, you have a Remarkable organization; one that's fueled by the passion of your employees which becomes contagious to the passion of your customers.
In this free webinar brought to you by Unstoppable Cultures, Ginger Hardage, former SVP of Culture and Communications at Southwest Airlines, will let you in ona conversation with Chick-fil-A marketing pioneer, David Salyers, about how to maximize both your brand and culture through the power of storytelling.