Regions Bank Entrepreneurship Academy: Digital Marketing

The University of Georgia Small Business Development Center is now introducing the Regions Bank Entrepreneurship Academy! This program is a one of four educational webinars that will be offered at no-cost to business owners around the state. These webinars will instruct on how to grow your business and incorporate new processes to improve efficiency. You can attend any or all of the Entrepreneurship Academy Webinars. The Digital Marketing Session is designed to teach small business owners how to be successful in the digital landscape. This class will equip small business owners to develop successful digital marketing strategies, get their business found online, reach and engage customers, and grow their business.

Course Outline
Setting Goals
Identifying Your Audience
Choosing Your Channel(s)
Establishing Benchmarks
Adjusting Your Strategy
Takeaways

Learner Outcomes
A well developed understanding of how to identify the target audience that your business wants to reach online
strategy setting tips for choosing which digital channels your business should be marketing itself on understanding how to set benchmarks in order to evaluate how well digital marketing efforts are performing